A perennial herb growing on the margins of slow-flowing rivers, canals, lakes, flooded gravel-pits, in tall-herb fens and willow carr. It thrives in permanently wet, or periodically inundated, fertile soils and tends to avoid acidic conditions. 0-440 m (Lake Ferta, S. Kerry). The plant is highly invasive and can quickly spread through an area and out-compete all native flora. It creates a sea of pink which may be pretty to look at but is an environmental disaster. Don't be tempted to grow it at home, find something else.
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